The Importance of Networking

As business owners we are constantly bombarded with and are expected to respond to advertisements, emails, status updates and special offers. This has resulted in a cluttered, overwhelming flow of information and messaging. Networking is important because it’s different. It creates personal relationships enabling you and your business to stand out, rise above the noise and remain top of mind with those in your networking group. Business networking leads to word-of-mouth advertising which yields an excellent return on investment because it is generally inexpensive compared to other marketing.

Networking is about making connections and building enduring, mutually beneficial business relationships. But to be successful you must continually connect with new people, cultivate emerging relationships and leverage your network. Relationships are the catalyst for success because people do business with those they like and trust. 

Structured business networking groups such as the local chamber of commerce, BNI or charitable organisations provide great networking opportunities. But you can also network anywhere you have an interested audience: at sporting events, family gatherings or other social environments.

Remember that participating properly is important. At networking groups make sure everyone knows what you do and how they can help, or you can demonstrate how you can help them first. Ultimately, it’s not about who you know, but who knows you.

Stay tuned for our next blog about Tips for Successful Networking.

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